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April President's Corner

Monday, March 30, 2015 5:57 AM | Brian Frederick

The month of April starts off with April Fool’s Day – in the spirit of that holiday, I’d like to encourage you to not be fooled by anything other than a CFP Professional.


The recent CFP Board commercial with the gentleman who walks and talks like a financial advisor but at the end of the day is a DJ is a good reminder of how easy it can be to be fooled. I know the ad campaign has been polarizing, but I like the fact that it’s creating a buzz among the public in addition to generating name recognition for the CFP mark in the marketplace.

What sets CFP® practioners apart are the four E’s: Education, Exam, Experience, and Ethics.  I appreciate that you have seen these on numerous occasions throughout your career, but I request that you put aside your preconceived beliefs and look at it with a fresh pair of eyes. (more)

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